Words have power. The labels we attach to things influence how we think about those things. The words and label that dominate our copyright discourse intrinsically support the copyright system. Rights, property, protection, incentives — these are the labels that we use to describe copyright. All of them have generally positive connotations in our society. What if instead of these positive, reinforcing labels, we used a less sympathetic label and called copyright a tax? Would that change our views on copyright? This article explores that question.