The audiovisual industry is undergoing one of the most significant technological transformations in its history. Generative artificial intelligence is rapidly moving from experimentation to practical deployment across the creative value chain, influencing script development, production, post-production, visual effects, dubbing, localization, marketing, and content discovery. As AI capabilities expand, the debate has evolved beyond traditional copyright questions. Today, some of the most pressing issues concern the use of digital replicas, synthetic performers, voice cloning, personality rights, transparency obligations, labor protections, and the future relationship between human creativity and machine-generated content. For broadcasters, studios, streaming platforms, producers, performers, writers, technology companies, and policymakers, the challenge is no longer whether AI will become part of audiovisual production, but how the industry can deploy these technologies responsibly while preserving trust, creative incentives, and sustainable business models. This panel will examine the most consequential legal, economic, and policy developments shaping the future of audiovisual entertainment worldwide. Topics will include digital replicas and synthetic actors, AI-assisted production, voice and likeness rights, training data governance, collective bargaining initiatives, disclosure requirements, deepfakes, emerging regulatory frameworks, and the opportunities and risks associated with AI-driven content creation. Ultimately, the discussion will explore a fundamental question facing the global entertainment industry: how can innovation be encouraged while ensuring that creators, performers, producers, and audiences continue to benefit from a vibrant and sustainable audiovisual ecosystem? Please note, this program will be in Portuguese. Agenda 11/11 10:00 am – 10:30 am Registration and Networking 11/11 10:30 am – 11:45 am Panel Discussion Moderator Marcelo Goyanes Founding Partner | Murta Goyanes Advogados View Full Bio Luiza Maggessi VP at Play9Action View Full Bio Thiago Pedroso de Andrade Business and Legal Affairs Professional at Floresta, a Sony Pictures-affiliated production company View Full Bio Gustavo Surerus Legal Director | Globo Television View Full Bio 11/11 11:45 am – 1:00 pm Coffee Break and Networking Event Sponsor
