At ProRata.ai, I lead content licensing and technology partnerships, working with the 150+ creators and publishers, representing 1,600 media properties, who power our attribution network. The simple idea behind ProRata is that the people who create content should get paid when AI uses it. We’ve built the infrastructure to make that real, with proportional attribution, transparent compensation, and a 50/50 revenue share with publishers. Music and video figured this out. AI is next.