Jason Badal is Vice President & General Manager, Direct-to-Consumer at Disney where he is driving growth of the Disney+ streaming service in Canada while seeking net new content for Canadian subscribers.

Prior to his role at Disney, Jason led the CPG segment globally at Shopify, transforming and bringing mass adoption of e-commerce to the industry. Previously, he led business affairs and corporate development at Rogers Media and Sportsnet, a multiplatform media company that generates more than $2 billion in revenue per year, encompassing national networks such as Sportsnet, NHL, FX and Citytv. He joined Rogers Media after advising on the sale of Score Media, where he served as head of business & legal affairs, to Rogers Media in 2012. Jason practised as a technology and corporate lawyer at McCarthy Tetrault LLP, taught at Ryerson University and Osgoode Hall Law School, and serves as an advisor to a number of startups in the sports, technology and direct to consumer commerce industries.