HAND founder Will Kreth has been involved in broadband and digital media for more than three decades. Former executive director of the Entertainment ID Registry (EIDR.org); director of metadata governance at Showtime Networks; and director of video product management at Charter/Time Warner.  A current working group co-chair at the music industry’s standards body Digital Data Exchange (DDEX.net), a contributor member of the Coalition for Content Provenance and Authenticity (C2PA.org), and co-chair of the standards register working group of the Metaverse Standards Forum. A co-founder of Wired Magazine; and alumni of the Apple Multimedia Lab – Kreth currently lives in Brooklyn, NY.