What to Know Before You Post: IP Issues & Influencer Regulation Considerations for Social Media

–Join the New York Chapter for–

What to know before you post:

IP issues and influencer regulation considerations for social media

ABOUT THE PROGRAM:

As social media becomes a more prominent tool for both creators and brands, new questions and risks arise. Users often do not understand who owns the content posted on social media accounts, and how it can be used, appropriated, and shared. And with the rise of influencer marketing, regulatory issues and disclosure guidelines are a crucial consideration for brands that use influencers to promote their products.
 
This panel will discuss potential pitfalls of social media marketing through the framework of relevant areas of law, and will provide guidance for how to avoid liability. 

The Copyright Society of the USA is a New York State and Pennsylvania certified CLE provider.

The program will offer 1 NY and PA CLE credit.

PANELISTS:

Hannah Taylor
Frankfurt Kurnit Klein & Selz

Hannah Taylor is Counsel to the Advertising, Marketing, & Public Relations Group at Frankfurt Kurnit Klein & Selz, representing clients in a wide variety of industries, including beauty, entertainment, fashion, music, design, retail, art, textiles, consumer products, food & beverage, and transportation. Ms. Taylor’s practice involves counseling brand and agency clients on matters across all media– from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. She advises clients on claim substantiation and compliance with federal, state, and local laws, as well as on compliance with relevant self-regulatory guidelines, and regularly represents advertisers before the National Advertising Division. She helps clients comply with ever-changing social media platform terms, and works with clients to structure and negotiate virtually every type of advertising-related agreement, including agency-client agreements, licensing agreements, production agreements, talent, spokesperson, and influencer agreements, social media guidelines, and releases.

Ms. Taylor is also the chair of Frankfurt Kurnit’s Social Media Task Force. In this role, she counsels clients, and writes and speaks frequently on the legal implications of advertising in social media. You can follow the FKKS Social Media Task Force on Twitter @FK_SocialMedia. Read more.

Margaret Wheeler-Frothingham
Orrick Herrington & Sutcliffe LLP

Margaret Wheeler-Frothingham is a managing associate in Orrick Herrington & Sutcliffe’s New York office. Her practice covers all aspects of copyright and trademark litigation, as well as counseling, licensing and prosecution. While Margaret represents clients across a broad range of industries, her practice has a particular emphasis on the music, media and fashion industries. Margaret litigates copyright infringement actions and royalty rate setting proceedings–including before the Copyright Royalty Board, where she obtained one of only two royalty rate reductions ever granted in that court. Margaret represents digital music services, as well as other content users in negotiations and disputes with record labels, music publishers, photographers and other rights holders. Margaret’s trademark practice includes representing fashion, hospitality and alcoholic beverage companies in trademark and trade dress infringement litigations in federal court and proceedings before the TTAB. Read more.

COST:

Members: $30
Non-Members: $45

Cancellation Policy
Refunds must be requested in writing at least three business days before the event. Refunds will not be issued after that point. Unfortunately, we will not be able to credit your registration payment toward a future event, but you may allow another person to attend in your place. Please email rogerio@csusa.org and let us know that person’s name, affiliation, city and state.

Financial Aid Policy
The Copyright Society provides a limited number of scholarships each year to judges, law clerks, professors, students, attorneys, and nonprofit organization employees. For information on how to apply, please click here.