Veronica Syrtash Array Array Veronica Syrtash is the Senior Vice-President of Business Affairs and Corporate Development at the Canadian Musical Reproduction Rights Agency, a SoundExchange company, where she manages the agency’s legal and business affairs, supervises rate-setting negotiations and proceedings, and plays a key role in helping to shape the agency’s strategic growth and development. Since joining CMRRA in 1999, Veronica has become a leading and respected voice in the industry while overseeing the agency’s legal, business and policy objectives. She has secured licensing deals in Canada with online music services including Apple, Google, and Spotify, among others, as well as industry-wide negotiations with major and independent record labels as well as terrestrial and satellite broadcasters. She received her B.A. (Hons) from Queen’s University, her LL.B. from the University of Western Ontario, and her LL.M. from Osgoode Hall Law School, with a specialization in intellectual property law. She is called to the Ontario bar.