Sigrid Neilson

Sigrid Neilson advises clients on a variety of intellectual property matters, offering a breadth and depth of experience across all facets of trademark, copyright, and advertising law. She regularly structures and negotiates complex licensing arrangements for domestic and multinational companies, and leads intellectual property strategy, diligence, and negotiations for mergers, acquisitions, divestitures, spinoffs, tax-driven restructurings, financings, and other corporate transactions.

Sigrid assists clients in crafting and executing strategies for brand development, protection and enforcement. She also negotiates contracts and advises on issues related to social media, influencer marketing, content licensing, sweepstakes and contests, promotions, loyalty programs, sponsorships, joint ventures, and co-branded initiatives.

From day-to-day issues to high stakes transactions, Sigrid meets her clients where they are and provides thoughtful yet practical strategies for achieving goals and solving problems. She has considerable experience supporting the launch of new businesses and brand extensions, guiding clients from idea to implementation.

Sigrid spent over 10 years as in-house counsel, first negotiating digital transactions for a leading media and entertainment company and most recently as Deputy General Counsel for a luxury fitness and lifestyle group where she oversaw their portfolio of iconic brands and supported all commercial initiatives. Functioning in a business-legal hybrid role, she also structured and negotiated royalty rates and complex digital music licenses with labels, publishers and performing rights organizations. Her experience partnering closely with both C-suite executives and business teams provides added perspective on the issues confronting her clients and informs her practical approach to navigating legal risk.