Bobby Rosenbloum Partner Greenberg Traurig Widely considered one of the primary architects of the modern digital music business, Bobby Rosenbloum, Chairman of Greenberg Traurig’s Global Entertainment & Media Practice, has overseen and advised on deals that have generated billions of dollars in value for the global music industry. In the last three decades, the ways in which music is produced, delivered, and consumed have evolved quickly and dramatically. Bobby is at the forefront of this trend and has developed a cutting edge legal practice at the intersection of music and technology, counselling more than 250 businesses, including Fortune 500 companies (many in the Fortune 100) and prominent start-ups on their global digital media strategies. Few, if any, music industry executives have guided such an expansive array of companies revolutionizing the music industry. In his role as leader of our group of more than 75 entertainment and media attorneys at Greenberg Traurig, Bobby oversees an experienced, international, multidisciplinary team that provides clients with dedicated legal counsel needed to thrive in today’s multidisciplinary, multimedia entertainment marketplace. In his own practice, he focuses on the negotiation of complex content agreements with record companies, music publishers, performing rights organizations, movie studios, and TV networks, while also providing strategic counsel to leading players in the digital entertainment industry. Bobby’s clients include companies in the streaming media, music television, AI, social media, fitness, branded-product, and gaming spaces, among many others.