Vejay Lalla

Vejay Lalla is a Technology Transactions partner at Fenwick who co-leads the firm’s Consumer, Digital Media, and Entertainment industry group. He helps clients navigate the convergence of technology, advertising, media, e-commerce and entertainment, and advises on the potential impact for his clients from a commercial, intellectual property, regulatory and privacy standpoint. He regularly advises venture-backed companies in the media-tech, marketing-tech, blockchain, fintech, proptech, augmented and virtual reality, artificial intelligence and machine learning, gaming, fashion, retail, beauty and consumer product sectors over their entire lifecycle on structuring, drafting and negotiating complex strategic technology and license agreements, including SaaS, software, technology development and hosting agreements, strategic alliances, data licenses, enterprise and other similar technology transactions or customer partnerships. In addition to his startup practice, Vejay has deep industry knowledge in advertising, media and entertainment focusing on content distribution and licensing arrangements, and talent/influencer deals both in traditional media and digital distribution. He also advises clients on related commercial and regulatory issues, including FTC testimonials and endorsements, influencer disclosures, complex promotions, native advertising, programmatic and media tech transactions, behavioral targeting, rights of privacy and publicity, user-generated content, copyright and trademark.